Athletic Brewing Co Encourages a Dry January

Athletic Brewing Company, a leading light in the non-alcohol beer industry, is offering an excellent way to track our sober days next year. They're calling it 'Give Dry a Try,' and it's designed to support the large majority of Americans who are planning to cut back on their alcohol intake, all in the name of mindfulness and moderation.

Track Record - A New Tool for Moderation

Set to launch on December 27, 2023, Track Record is an innovative new tool available in the Athletic Brewing mobile app and on their website. This creature comfort allows you to log your sober days easily, and according to Andrew Katz, the CMO of Athletic Brewing, it will help people maintain motivation throughout January and beyond. It's also set up to make starting a dry streak a breeze and enable users to see their progress as they establish healthier drinking habits.

Pro Tips from Athletic Brewing's Athlete Ambassadors

To further help folks stay on the straight and narrow, Athletic Brewing's athlete ambassadors will share their best-kept secrets and pro tips on how to maintain the sober voyage. With insights into how the pros manage to stay consistent with their goals, whether that's to drink less alcohol or get more active, users will be well-supported in embarking on this journey.

That's all folks ✌️ Thanks for reading!